10 Reasons Blogging Should be Part of Your Content Strategy

There is a lot of hype around video content but don’t allow this to sway your content marketing strategy where blogging is vital for your digital marketing success.

Your strategy should still involve blogging as usual because blogging is, and will remain, an essential approach to reach your audience.

Think of these stats:

  • You have a 434% higher chance of being ranked highly on search engines if you feature a blog as part of your website (Tech Client).
  • Businesses using blogs as part of their content marketing mix get 67% more leads than those who don’t (Hubspot).

Here are ten more reasons why your content strategy should include blogging:

  1. Blogging is the most critical content marketing tactic.  

    Research has shown that 52% of respondents on a recent content marketing survey agreed that blogging is their most critical content marketing tactic.  Blogging was followed by email newsletters (40%), social media content (40%), then ebooks, in-person events, and webinars. 30% of respondents consider video to be vital.

  2. Blogging is still top of mind for quality in-depth material.  

    Nothing can beat a blog when it comes to drilling down and providing the nitty gritty on a subject, long-form content (that’s 2000 words or more) performs systematically well.
    This especially holds true when, according to Google, up to 10% of users’ daily information needs involve learning about a broad topic.

  3. People generally trust blogs. 

    Your blog is the human angle of your business. It’s where you find your voice and brand personality.  It’s where you explore your audience’s issues and concerns.  It’s where your business personality increases the potential of how likeable your brand is.  It’s what differentiates you from your competition.

  4. Blogging drives traffic to your website.  

    Your blog is an evolving collection of articles, keywords, and expertise that any reliable search engine optimization (SEO) campaign demands.
    Research shows that 75% of users don’t scroll beyond the first page of search results. So featuring on page one of Google, and other search engines are important. The more you feature in search engine results, the more traffic you get to your website. And you get there by using keywords and blogging.
    The SEO industry couldn’t survive without words. Your blog is where your words go.

  5. Blogging encourages inbound links.  

    Companies who blog receive 97% more links to their website than those who don’t. Something you can’t ignore.
    Inbound links (hyperlinks that go back to your site) are the lifeblood of any website. They’re the currency of the internet because high-quality backlinks, from a variety of quality websites, give your website a higher rank in search engine results. The more you do quality blogs about all things useful, the higher the chances of you getting those inbound links.

  6. Blogging gets results.  

    Just under 55% of bloggers report that they get positive results from blogging. 30% of them go as far as to say they get strong marketing results.
    Which means most bloggers see a return on their investment.

  7. Blogging is one-up on social (but best done together).   

    Interacting with your customers doesn’t have to be done exclusively on social media. Your blog offers a great opportunity for you to start discussions with your readers.  Some great ways to start a conversation are: Have an open comments section. This allows your audience to comment and give feedback on the blog posts themselves.  Encourage your readers to share a post they like. This can be enabled with options to share on social media or email to a friend/colleague.  Link to forums. If comment sections aren’t a viable option, then linking to a forum enables peer-to-peer discussions on related topics.

  8. Blogging is essential for social marketing strategies.  

    Blogging and social media were once two different animals. Blogging was where you crafted your long-form, serious content. Social media was where you were less serious. Two different types of content.  Now your blog informs your social media posts. You promote your blog there, enriching your followers’ experience with articles and other content.  Without a blog to promote on social, you’re missing an opportunity to drive high-quality engagement with your audience.

  9. Blogging can beat advertising.  

    Your blog functions as your advertising, only better. Most people use a company blog to find out more about that company. It’s the legitimate face of you and your business.

  10. Blogging forces you outside your comfort zone.  

    Blogs have evolved into far more than a company mouthpiece for marketing agenda’s. Audiences now expect candid, transparent storytelling and they want to find great content that provides them with valuable information. Being a company blogger is stretching but forces high standards of content and innovation.

Clients generally understand the importance of blogging but creating the environment to create innovative quality and client-focused blog posts is very difficult for any organisation.  SWC Digital can help you in creating the structure you need and also help with the content and its distribution. Contact us today for an informal chat.

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