What is a brand story? Before we talk about brand storytelling, we should talk about brand—a term that often gets confused with “branding.” “Brand is so much bigger than a logo or a guideline document,” “Brand elicits a feeling.” Seth Godin’s definition of brand describes it as “a set of expectations, memories, stories and relationships […]Read More Selling Through Storytelling and How to Craft a Compelling Brand Story
How can you as an accountant use your blogging to start ranking higher in search engines? Research shows the number one position on Google gets 33% of search traffic and if you appear on page one you will part of 92% of all traffic. A lot of firms think that writing engaging content alone will […]Read More How accountants can use blogging to rank higher on Google.
Are you an accountant, lawyer, financial adviser or consultant and are finding that you are not getting the flow of people to your published, quality, targeted content on social media, then it could be down to your use of hashtags. Social media is a crucial tool in web marketing for businesses. How can you invite […]Read More Finding the best Hashtags for your Firm
There is a lot of hype around video content but don’t allow this to sway your content marketing strategy where blogging is vital for your digital marketing success. Your strategy should still involve blogging as usual because blogging is, and will remain, an essential approach to reach your audience. Think of these stats: You have […]Read More 10 Reasons Blogging Should be Part of Your Content Strategy
We provide experienced digital marketing services for online retailers and e-commerce companies. BY INTEGRATING MEDIA, TECHNOLOGY AND CREATIVE, WE CAN DELIVER INNOVATIVE AND ENGAGING END-TO-END CUSTOMER EXPERIENCES. SWC Digital drives brand awareness and lead generation through all the digital channels, both free and paid. These channels include e-commerce and websites, social media marketing, email marketing, […]Read More DIGITAL MARKETING FOR RETAILERS (ECOMMERCE)