Instagram is a vital tool for marketing your hotel. Instagram has surpassed Twitter in its number of average monthly users, and with visual content now king and it’s now time for you to reconsider your Instagram strategy. Instagram and the hospitality industry are a perfect pair. Instagram presents the perfect opportunity to market your hotel […]Read More Instagram for hotels – 3 top Tips
What is the meaning of Innovation for your business? For a manager, innovation should be defined as developing and delivering products or services that offer benefits which customers perceive as new and superior. Opportunities for innovation are created by environmental changes which generate new customer needs or make possible better solutions to current needs. The […]Read More The Meaning of Innovation!
Good strategy is it luck, genius or planning? The most important reason for strategic market planning is to force managers to ask the right questions. General Eisenhower is said to have remarked, “plans are nothing, planning is everything” This is true especially for marketing where outcomes will rarely turn out as planned. The real value of […]Read More Good Strategy is it Luck, Genius or Planning
How do you market a service organisation? The service sector is the largest and most rapidly growing part of the modern economy. Even in the manufacturing sector most of the new jobs are ‘service’ jobs – research and development, marketing, information technology etc. rather than ‘making things’. The basic principle of marketing all apply in […]Read More Strategic Marketing for Service Organisations
What sets one business apart from another is the ability to communicate effectively with their existing and potential clients or customers. This engagement is the fundamental building block that needs to be addressed when planning, designing and delivering marketing communications. This engagement is the fundamental building block that needs to be addressed when planning, designing […]Read More We need to talk more!!