“Digital nomad” sounds like the quintessential dream job: travelling the world armed with little but a laptop and the essentials, making your own schedule in a foreign coffee shop or while sipping cocktails on a beach, hopping from destination to destination as you cross yet another country off your bucket list. However, as is often […]Read More Becoming a Digital Nomad: Working From Anywhere (And How to Get There)
You may have heard of digital transformation, digitalisation, digital disruption but what does it mean? We encounter it in our brand marketing every day with clients and our own business. Things are happening faster and larger scales, and no doubt your organisation has or is encountering this. It’s no surprise that a significant advancement in […]Read More Digital transformation, digitalisation, digital disruption but what does it mean?
What is the meaning of Innovation for your business? For a manager, innovation should be defined as developing and delivering products or services that offer benefits which customers perceive as new and superior. Opportunities for innovation are created by environmental changes which generate new customer needs or make possible better solutions to current needs. The […]Read More The Meaning of Innovation!
Good strategy is it luck, genius or planning? The most important reason for strategic market planning is to force managers to ask the right questions. General Eisenhower is said to have remarked, “plans are nothing, planning is everything” This is true especially for marketing where outcomes will rarely turn out as planned. The real value of […]Read More Good Strategy is it Luck, Genius or Planning
How do you market a service organisation? The service sector is the largest and most rapidly growing part of the modern economy. Even in the manufacturing sector most of the new jobs are ‘service’ jobs – research and development, marketing, information technology etc. rather than ‘making things’. The basic principle of marketing all apply in […]Read More Strategic Marketing for Service Organisations