Content marketing denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers.
Content marketing specialists are the digital content creators.
They frequently keep track of the company’s blogging or editorial calendar and come up with a content strategy that includes video as well.
We often work with people in other departments to ensure the products and campaigns the business launches are supported with promotional content on each digital channel.
The channels that can play a part in your content marketing strategy include:
- Blog posts.
- Ebooks and whitepapers.
- Online brochures and lookbooks.