Marketing Automation and CRM Marketing automation refers to the software that serves to automate your basic marketing operations.
SWC Digital can help you choose and manage the software that allows the whole marketing team to understand their customers’ behaviour and measure the growth of their business.
Because many of the marketing operations described above might be executed separately from one another, it’s important for there to be someone who can group these digital activities into individual campaigns and track each campaign’s performance.
Many marketing departments can automate repetitive tasks they would otherwise do manually, such as:
- Email newsletters.
- Social media post scheduling.
- Contact list updating.
- Lead-nurturing workflows.
- Campaign tracking and reporting.