What is the meaning of Innovation for your business? For a manager, innovation should be defined as developing and delivering products or services that offer benefits which customers perceive as new and superior. Opportunities for innovation are created by environmental changes which generate new customer needs or make possible better solutions to current needs. The […]Read More The Meaning of Innovation!
How do you market a service organisation? The service sector is the largest and most rapidly growing part of the modern economy. Even in the manufacturing sector most of the new jobs are ‘service’ jobs – research and development, marketing, information technology etc. rather than ‘making things’. The basic principle of marketing all apply in […]Read More Strategic Marketing for Service Organisations